As part of any digital marketing campaign you are instigating for your health facility, it is almost certain that social media will be an integral part of it. As the digital marketing professionals at Slinky Digital point out, any digital marketing campaign that does not include social media will produce less-than-average results.
Many business owners and managers are tempted to avoid social media because they fear it will be a significant drain on their time. This is understandable, as, unlike many other elements of a digital marketing campaign, social media is not one where you set it up and sit back. Instead, it tends to be ongoing.
Using social media for marketing can, in some instances, occur daily. Thus, it is understandable that if you run and manage a health facility, you would feel unable to commit to it for fear of compromising your other responsibilities.
Thankfully, there are solutions to this dilemma, and the one that has proven time and time again to be the most successful is to pass the responsibility for implementing your social media marketing to a digital marketing agency. They will have the people, resources, and, most importantly, the know-how and experience to create, implement and expand your social media marketing to achieve the desired results.
The social media campaign they create for you can be as small or as comprehensive as you wish, and the great benefit to you is that they will have created other campaigns that have proven to be successful. This means that, rather than you trying to guess second which social media sites to use or how to use them, they will have first-hand knowledge of the type of social media campaigns that best suit health facilities.
As well as knowing how to pursue your social media campaign, a digital marketing agency will have the resources to do so, including the personnel required. These will include skilled writers, image specialists, and multimedia experts who create posts and content for your social media pages. These will be made so there is plenty of interaction and sharing, which helps build your follower numbers and drive traffic to your website.
Creating content is not the only task a digital marketing agency can undertake concerning your social media. You can ask them to do a whole list of tasks for you, which again means you can focus your energy and time on your health facility. Examples of the social media tasks a digital marketing agency can do are:
- Creating each social media account
- Posting new content daily or to whatever timescale works best
- Replying to comments and answering questions
- Adding additional comments on posts
- Encouraging the sharing of posts
- Creating top-quality media, such as images and videos
- Enhancing SEO by creating backlinks between, to, and from posts
Another vital role your digital marketing agency can play is to create an entire online marketing campaign for your health facility, which integrates social media with the other marketing channels they will be making. This means there is less chance of it being disjointed as it might be if more than one agency is working on it, and instead ensures that each component of the campaign compliments the others.